Best Crm And Email Marketing Software – Disclosure: We sometimes use affiliate links which means we may receive a commission if you buy something through our link.
Email marketing software can change the course of your growth by sending the right message to the right people at the right time – autopilot.
Best Crm And Email Marketing Software
But with 670+ email marketing tools available, finding the best software can be overwhelming. That’s why we’ve carefully researched and tested over 100 email marketing platforms for you.
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Using a combination of interviews with 1,782 marketers, the results of our extensive annual test of email marketing platforms, and a wealth of data, we have compiled a list of recommendations to address various needs.
Want to expand your business? You need email marketing software that is easy to use, affordable and effective. Results – a tool to nurture leads and convert candidates into customers.
With 670+ options to choose from, finding the best software to market your business via email can be easy. But we are here to at least help make it painless.
We surveyed 1,782 marketers, from small business owners to Fortune 500 CMOs, to find out what email marketing software they use—and
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We explored the strengths and weaknesses of these popular email marketing services in 9 key areas – cost, delivery, integration, ease of use, reporting, security, advanced features, CRM and support.
With over 150,000 customers, it’s no surprise that ActiveCampaign is the most commonly mentioned tool in our survey of email marketing software options for 2023.
ActiveCampaign has earned its reputation as a leading marketing automation tool with a focus on creating world-class products that offer multiple solutions for B2C, B2B and e-commerce businesses worldwide.
It’s the most advanced email marketing platform on our list, with machine learning and predictive tools that help marketers work smarter and deliver higher ROI.
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Often credited with the leading visual marketing automation system, ActiveCampaign is impressively intuitive and easier to use than some of the tools on our list.
ActiveCampaign also offers exceptional delivery rates (> 99%), integrates with 870+ third-party tools, and is advanced with security and compliance measures.
As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage sales, live chat, and of course, email campaigns.
You might think that all these features come at a high price. However, starting at just $9 per month, ActiveCampaign is reasonably priced and more affordable than many of the tools on this list.
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And ActiveCampaign recently published their customer success pledge, outlining 22 guarantees, including free implementation and migration from their support team.
HubSpot is a well-known and respected tool that offers dedicated CRM, email marketing software, landing page creation, online chat and form management, and everything in between.
HubSpot offers A/B testing of email campaigns as part of their all-in-one marketing platform and sales management system.
By using HubSpot as the backbone of your marketing and sales, you can determine revenue for every marketing campaign, newsletter, or blog post that influences sales. In this sense, HubSpot is more than a CRM that offers email marketing and automation.
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“Half the money I spent on advertising was wasted; The problem is I don’t know which half. – John Wanamaker
HubSpot has a WordPress plugin that allows you to send email campaigns directly from WordPress. The plugin lets you use a HubSpot form or chat widget to automatically save contacts into your CRM, without leaving WordPress.
” question in our survey of 1,700+ email marketers. The reason is almost always the same – high costs.
HubSpot positions itself as an affordable option for small businesses by offering a free version of their product. But do not be fooled by the low entry barrier. As your need for advanced features increases or as your email list grows, platforms quickly become more expensive.
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One business owner I spoke with started on a $50/month plan and within a year needed a $2,000/month plan to pay for the year. The only difference is the addition of 15,000 contacts and marketing automation, but they ended up dropping $50 from the bank to $24,000.
I’m conflicted about HubSpot. On the other hand, you can get the same function for
Pricing using ActiveCampaign, Benchmark or similar tools. But on the other hand, knowing what influences individual sales is a problem worth paying for
That’s why we recommend HubSpot as an ideal choice for B2B service companies, where the value of winning a few additional customers per year will easily cover the cost. This extends to larger, more sophisticated organizations that need to provide clients with in-depth reports on their marketing channels.
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If you’re just looking for email marketing software, using HubSpot is probably suicidal. But if you have a comprehensive plan to improve performance across your marketing channels, HubSpot is a solid choice—just don’t expect it to be cheap.
Sandinblue provides many nurturing tools to help you easily convert leads into customers, such as simple signup form options, landing page builders, and intuitive and responsive email editors.
In addition to being a smart all-in-one digital marketing solution, Sendinblue also offers advanced reporting and multiple customizable formats, making it one of the best email platform options available today.
You can quickly create an email marketing strategy with Sendinblue, as well as manage SMS and chat messages on the website, integrate Facebook advertising management and track it all easily with the built-in CRM.
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Thanks to all your digital marketing efforts in one place, Sandinblue is a great way to attract
Retarget all your leads. As an added bonus, you’ll enjoy unlimited contacts and pay only for the emails you send instead of spending more money as your list grows.
And if you’re interested in custom HTML emails, Sendinblue’s pre-built developer templates will help you send transactional or bulk emails, as well as some handy developer options.
If you run an e-commerce website, it makes sense to choose an email marketing platform that is deeply integrated with your e-commerce software.
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There are several email marketing tools that focus on marketing automation for ecommerce businesses, chief among them is Clavio.
Used by over 100,000 e-commerce businesses, Klaviyo is quick to set up (thanks to native e-commerce integration including Shopify, WooCommerce and Magento) and has some impressive features designed to help e-commerce marketers improve their performance.
In addition to their free plan (up to 250 contacts), Klaviyo offers two plans: email only, and email + SMS. For 10k contacts you’ll be looking at $150/month for email or $165/month for email + SMS.
Designed to help e-commerce brands optimize their marketing, Omnisend is quickly becoming the leading platform for online stores. They offer complete marketing automation tools across email, SMS, notifications and integrations with Google Ads, Facebook Lead Ads and 70+ apps to take advantage of growth opportunities and drive sales on autopilot.
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With a comprehensive focus on e-commerce, Omnisend has created creative email templates designed to attract repeat buyers. From “Wheel of Fortune” offers to birthday discounts and shopping cart reminders, it’s clear that Omnisend is built by a team that is familiar with what works in e-commerce.
Omnisend integrates with most e-commerce platforms including Magento, Shopify and BigCommerce. But the benefits don’t stop there. Omnisend takes customer support a step further by integrating with review, loyalty and support platforms, such as Yotpo, Smile.io and ReCharge.
This not only allows Omnisend to report how your email subscribers and customer segments affect sales, but it also allows you to trigger campaigns based on the behavior of website visitors, so you can reduce cart abandonment, increase repeat buyers and drive more product reviews.
Omnisend paid plans start at just $16/month, are based on the size of your contact list, and each one comes with unlimited email capabilities.
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If you can make peace with the infomercial-laden brand of clickfunnels, you will find an impressive platform for building sales and marketing funnels.
While email marketing is the core of their platform, the bottom line of ClickFunnels is that you can use it to grow your audience using courses, membership sites, information products, webinars, and more. ClickFunnels centralizes it all under one roof so you don’t have to buy and link four or five different products.
If your lead conversion requires more education or more touch points through courses and information products, ClickFunnels is an option worth considering.
ClickFunnels offers three price plans starting from $127/month (paid annually) for 10k contacts to $208/month which includes 200k contacts.
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While Benchmark isn’t as well-known as some of the other tools on our list, it’s certainly an interesting option, especially if you want to send polished and professional emails without hiring (or hiring) an email designer.
Everything from their custom templates to the platform is beautifully designed and built to ensure a great user experience. While it may seem trivial to some, it makes all the difference when it comes to understanding your data and making the right impression on your contacts.
Benchmark, with plans starting at just $10.50 per month
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