Best Webinar Platforms For Small Business – Disclosure: We sometimes use affiliate links, which means we may receive a commission if you buy something through our links.
Webinar marketing is an important strategy for B2B companies, and many consumer brands are also turning to it for their B2C marketing efforts.
Best Webinar Platforms For Small Business
Webinars allow you to build a personal relationship with your audience and respond to their objections at scale. In the case of automated webinars, you can even do this while you sleep.
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In this post, we’ll take a look at the best webinar marketing platforms available right now to get your webinar strategy off the ground.
We’ll cover the features, pros and cons of each platform, along with a brief explanation of what each platform is best suited for – everything you need to choose the best webinar platform for your needs.
Demio is one of the best webinar platforms available today. During the pandemic, they have adapted and evolved to meet the growing needs of marketing teams forced online.
While many other platforms are outdated and unable to keep up with the times, Demio offers a modern and powerful platform.
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Unlike most webinar platforms that offer either automated webinars or live webinars, Demio offers both, as well as the option for a hybrid mix of pre-recorded and live recordings.
During the webinar, Demio can also run interactive polls, run offers with call-to-action buttons, share documents live, run Q&As, and more. allows.
The demo is designed for marketing teams who want a dedicated webinar tool with automated replays, but are more focused on live events. At the time of writing, we are evaluating webinar platforms for our latest venture, TrueNorth, and will definitely be using Demio.
For non-profit and educational companies that are forced to conduct online business due to the Corona virus, Demio offers a 50% discount to those companies.
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Demio is used by many marketing heavyweights, including Proof, Drip, and the OptimizePress team, so you’re in good company.
Livestorm is one of the few webinar platforms that goes beyond a marketing tool. While it still offers all the marketing features you’d expect (auto-sequences, auto-repeats, etc.), Livestorm has a lot more to offer.
For example, Livestorm can also be used for meetings and demos with up to 12 people, and integrates with collaboration tools like Miro to elevate your team’s virtual meetings.
The entire platform is beautifully designed and has a great user experience – from the registration landing pages to the live webinar experience.
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Finally, it’s not a black box. Unlike some archaic webinar platforms, Livestorm is integrated with the most common marketing tools like HubSpot and Salesforce, so you can understand how your webinars are performing.
Based on the integrations and features, I would say that Livestorm is a good alternative to Demio for software and technology companies.
Based in France, Livestorm is also a good option for any organizations serving communications in the EU or UK that are legally required to be GDPR compliant.
The next platform we’ll look at is EverWebinar, which is the platform we’ve historically used for our webinars at Venture Harbor.
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While their website delivers intense informational vibes that make the Brit in me want to turn a corner, their platform
EverWebinar was around a few years before the automated “evergreen webinar” became the standard. With EverWebinar, webinars can be scheduled and automated to play at specific times, and the software aims to recreate the live experience for users.
We’ve used EverWebinar to automate webinars for Leadformly (one of our former businesses) and have seen great results. As you can see below, when we started using webinars (using Everwebinar’s sister company WebinarJam) our participation rate was around 39%. Since switching to EverWebinar and testing the webinar schedule, it has increased to 75-80%.
Just-in-time webinars are a great way to encourage people to sign up and attend their next screening.
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EverWebina is the platform for you if you want to automate the screening of pre-recorded webinars and turn them into a highly effective lead generation strategy.
WebinarJamis is developed by the same team as EverWebinar, but with a focus on live webinars. WebinarJam is similar to a traditional webinar platform for live events, so there is no automation or scheduling with this tool. However, it syncs perfectly with EverWebinar, providing a platform combination that meets all your webinar needs – more capable and cheaper than most of the competition.
Apart from the live stream itself, the automatic recording feature is an absolute winner with WebinarJam. This means that every webinar you run provides evergreen material that you can replicate with EverWebinar for your webinar strategy.
WebinarNinja, like AppSumo, BareMetrics, and John-Lee Dumas, has packed all the nitty gritty you want in a webinar platform.
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From integrations with every major CRM system to limited time offers and built-in email notifications, WebinarNinja is designed to do one thing very well; Help convert attendees into customers.
The platform is very well designed, and while many webinar software platforms have scraped their landing pages, WebinarNinja offers a great choice.
If you’re running a small webinar for less than 100 attendees, WebinarNinja is a bit more competitively priced, but I’d err on the side of caution if you’re running a virtual summit, or if you have a larger audience of around 500 users. Demi’s side.
If you’re hosting a larger webinar or need very low latency, our next option might be an even better option.
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WebEx is more than just a webinar platform that combines a wide range of opportunities for online meetings, events, training, interactive presentations and team collaboration. This sets it apart from the tools we’ve reviewed so far, even though the prices are very similar. So you get a lot more bang for your buck compared to GoToWebinar and a completely different feature set than Demi.
What you don’t get with WebEx is a dedicated webinar marketing tool. It is primarily a video conferencing package for webinars and other live events. It is much more than a webinar tool, but it may not be the best webinar marketing tool.
GetResponse is an email marketing platform, but it also comes with decent webinar features in most of its plans. So, if you’re looking for a single platform that offers email marketing, webinar marketing, and basic automation, this might be a good choice for you.
GetResponse offers some impressive webinar features – especially for a platform that is an email and marketing automation tool. It’s not on par with some dedicated webinar marketing tools, but it was never designed for that. Either way, if you’re looking for a general-purpose marketing automation tool with decent webinar features, this is a good option.
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Marketers who want email, marketing automation, and webinar capabilities from a single platform, but don’t need industry-leading tools.
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ClickMeeting is another dedicated webinar tool and offers all the features you would expect at this stage. The only major thing missing is the automatic relay function again – but you can record webinars and download them for sharing.
ClickMeeting offers unique features you won’t get anywhere else, using the best webinar tools for your money. How useful they are depends on what you’re looking for, but I wouldn’t say any of these extra features are necessary. However, it depends on your decision.
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Livestream is not a webinar platform, but a studio-like live streaming system. The idea is to use multiple cameras, professional audio equipment and lighting for high-end productions, including corporate webinars. So, Livestream doesn’t come with any of the webinar marketing features we’ve covered so far in this article. Instead, it provides a platform for the highest quality live productions, and how you use it is up to you.
Again, this is not a webinar platform and you won’t get any of the marketing features we’ve covered so far. But you get live event production software at a level that none of the other options on this list come close to.
OnAirpositions Webinars is a tool that provides “all the webinar features you need” from such a platform. That’s certainly a bold statement, but it’s packed with many of the key features we look for when choosing tools, along with a few unique features to brag about.
Overall, Webinars OnAir offers an impressive list of features compared to any other tool on this list. However, it still lacks several important marketing features and never feels like a professional-grade platform.
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Although Zoom doesn’t have webinar automation available, if all you need is live webinar hosting, you can get a solid system at a very modest price. However, low prices come at a cost, and Zoom webinars have very few marketing opportunities.
As a video conferencing platform, Zoom is a feature-rich platform
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