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Choosing the right customer database software can be a challenge. All SMBs have a unique list of requirements when it comes to the CRM features they are looking for. With so many CRM platforms available, how do you know which all-in-one software to choose?
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You’re probably familiar with customer database software like HubSpot CRM and Zoho CRM, but in this article, we’ve got 10 fantastic customer database software options you might not have heard of.
Are you switching to a new CRM? You may need to wipe your data first. To get a free data quality check and see if we can help prepare your data, contact us today.
Customer database software, also known as customer relationship management software, serves as a contact management platform where companies can organize and track their customer relationships.
They manage vast amounts of customer information, automate business processes, and help marketers and merchants manage their workflows.
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Customer relationship management involves more than evaluating leads and contacting potential customers. CRM tools allow companies to develop leads based on their profile and previous customer interactions. Your entire team will have access to relevant customer data to create a common approach to lead generation and marketing campaigns.
The best CRM software will completely change your user experience by providing a high level of functionality and a more affordable way to manage data than traditional Excel spreadsheets.
Market Research Future predicts that the CRM market will grow exponentially at an annual growth rate of 6%. The most significant area of growth will be the use of AI features, as Microsoft and Salesforce are already working on native AI integration for their CRMs.
One of the most significant benefits of using a CRM is their automation features. Automating non-essential tasks and activities will free up your team and increase productivity. Look for CRMs that allow you to automate actions based on custom triggers. For example, if a sales manager fills out a contact form on your website, it will automatically send him a response by email. Or if someone doesn’t respond to a message within the specified time, it will automatically send them a reply.
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You want to choose a CRM that can integrate with other software platforms you already use. This will greatly simplify business processes if you do not need to frequently switch between applications and transfer information from one to another.
CRM platforms can analyze your customer data and suggest insights that you can use to improve your marketing campaigns. You can make more informed decisions about how you communicate with customers, which products and services convert, and which marketing strategies are most effective.
CRM analytics and reports can also help with forecasting, allowing you to make informed predictions about customer behavior. It’s important to note that for any CRM analysis to be effective, you need to start with clean data. Cleaning your CRM data is critical to getting the most out of whatever platform you’re using.
Now that you know what to look for when choosing a CRM, here are the 10 best customer database software alternatives in 2021.
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Nethunt is customer relationship management software built specifically to integrate with Google and Gmail applications. You can manage all customer interactions directly from your Gmail inbox.
G-suite is exceptionally user-friendly and Nethunt turns your entire G-suite into a CRM. You can use Nethunt to support customers, set up marketing campaigns and sales channels without using multiple platforms. Nethunt is one of the most recommended CRMs from Uvaro Tech Sales Training School.
Netsuite is the perfect CRM for wholesale distributors or those with multi-channel retail companies. Uvaro Technical School also recommends it. These types of companies can use Netsuite for enterprise resource planning with a focus on finance and e-commerce.
Netsuite enables businesses to unify the entire sales process from marketing and merchandising to the customer’s point of purchase. It can even manage its orders. You can track inventory, supply chain and finances from a single interface.
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Uvaro Tech School recommends MailShake CRM as an exceptional cutting-edge tool that can significantly accelerate your customer experience. MailShake is a mostly cool email CRM tool that helps businesses of all sizes with lead generation, link building, content promotion and more. This benefits both sales and marketing departments as it automates your email marketing campaigns and saves your staff time.
According to Woodpecker, their cold email campaigns have an average open rate of 53%. It is extremely effective. With the MailShake CRM platform, you can optimize the customer experience and even automate follow-up steps.
Insightly is extremely user-friendly and powerful CRM software for businesses of all sizes. This allows you to manage all your contacts including leads, suppliers and partners. In addition, it has a project management feature that helps you and your team stay on top of all your tasks and stay up-to-date on progress.
Insightly has a free version that supports two users, up to an Enterprise version for larger companies with advanced CRM needs. Shane Sherman, technical expert and CEO of Techloris, recommends Insightly as a powerful and versatile CRM platform.
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Thanx is a CRM and digital engagement platform that helps restaurants and retailers personalize the customer experience, improve the customer experience and increase their revenue. The platform includes online and mobile loyalty features that allow retailers to customize their loyalty and rewards programs for their customers.
Thanx is also a user-friendly digital ordering interface that allows customers to easily order food or retail products.
Salesflare is an advanced CRM software for small and medium businesses that want to increase their B2B sales without spending extra time and resources. It offers automatic data enrichment by populating your CRM database with all your customer contacts so you can keep track of all your interactions and update them as needed. There is a difference between data enrichment and data cleaning, and you will need to use external software to clean the data.
Salesflare integrates with Zapier and gives users the ability to connect it with over 1,300 other apps like Google Contacts, Slack, and Mailchimp by moving all your contacts to the Salesflare platform. It also tracks how customers interact with you, allowing you to use that information.
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