Creating An Intranet For A Small Business

Creating An Intranet For A Small Business – Whether you’re a freelance journalist, web designer, cleaning company owner or any other type of small business, a good website is essential to your company’s success. Next, you’ll find step-by-step instructions on what to consider when creating a small business website, how to do it, and how much it will cost. number one. Determine the Purpose of Your Website The purpose of the website is the reason you decided to create it (for example, to increase sales in a clothing store). To most people, such goals seem obvious and are usually embedded in one of the following options:

That’s a good reason, but not enough to make a great site because it’s a general (broad) purpose without being tied to anything specific. To find a specific goal, ask yourself: “What action do I want the user to take?” Here are some examples:

Creating An Intranet For A Small Business

Creating An Intranet For A Small Business

Understanding the site’s specific goals (the actions you want to take) will allow you to begin developing strategies to help you achieve those goals. What strategy should be done and what should be in it depends on the strategy.

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2. Define your target audience Once you understand what you want to get from users, you need to figure out who these users are, ie what your site’s target audience is. You can do it as follows:

Using these tools, you can gather enough information to understand who your customers are and what’s on their minds. This is necessary to create a Buyer Personality – a description of a fictitious customer that meets your target audience’s criteria:

When collecting this data, keep in mind that your target audience is not necessarily the end user. For example, if you are producing a product, it is better for you to focus on distributors who are interested in trading prices rather than the benefit that can be derived from your product. 3. Define a unique selling proposition

By knowing your site’s goals and user profiles, you can start developing a marketing strategy to reach your audience and get them to take action. The first step in this process is to create a unique selling point (USP). A USP is a key advantage or something special that makes your brand, product or service stand out from the competition.

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Take your time with the answer. As a rule, what immediately comes to mind is very obvious or natural not only to you, but also to your competitors. Take time to dig deeper and understand exactly how your offer benefits the customer and/or solves their problems. Here are some USP examples:

A domain name is the name and address of your website on the Internet. Typically, this address consists of two parts: the second-level domain (SLD) and the top-level domain (TLD). Sometimes sites may also have a third-level domain. They don’t need to be used, as this affects search results and notifies customers that you want to store them on the site for your business.

SLDs can consist of any number of alphanumeric characters and lines. Provided that these expressions are free, they are chosen by the site owner. For example, if you own a restaurant called Joe’s Extra Diner, you can register the joesextradiner SLD.

Creating An Intranet For A Small Business

TLDs are used to indicate the target of a domain (site scope) or the country, region, or object in which the domain is located. The number of TLDs is very limited and cannot be selected based on the SLD type you choose. Compared to a home address, TLD is a type of postal code.

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Because you’re choosing a web address for an existing business, the domain name must repeat the company name, whether it’s an abbreviation or a combination of words in the name. For example, JPMorgan Chase & Co. Using jpmorgan.com and People’s Bank of China (abbreviated as PBC or PBOC) – pbc.gov.cn.

Domains are charged for a limited period of time, and fees typically range from $5 to $50 per year, depending on the TLD chosen. Besides the domain you will need to find a hosting provider, the cost of their services depends on the complexity of the site and the expected traffic.

Option 1: site builder. An online program or service for creating simple websites that does not require learning a programming language. They work on the Lego principle: to build your site from these “cubes”, you use various templates and graphic elements. Perfect for creating business card sites, landing pages and promotional pages.

Option 2: Content Management System (CMS). A web platform or program that gives users the opportunity to choose a template to create a site and then customize the site for themselves. Visual settings are usually minimal: few images, colors, and fonts. However, the CMS allows you to easily and quickly add new pages (articles) and edit their content, which is important for multi-page sites such as blogs, news and corporate portals.

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Option 3: make it yourself from scratch. This approach provides maximum flexibility, but requires serious programming and web design skills. If you do not have one, but have a desire to learn, there are many guides, video tutorials, and courses on learning programming languages ​​and website layouts on the network.

Option 4: Hire a Development Company. A professional web developer will take the information you gathered in the previous step and create a website for your small business based on it. To do this, he can use any of the above development options or combine them. The price will be lower if a web developer uses ready-made themes, templates, or builders, and higher if he or she is coding everything himself.

More information on choosing a technical partner in the article «How to Choose a Development Company…». #6. Website design

Creating An Intranet For A Small Business

If you decide to create your own site and do not hire a technical partner, the next step will be to develop a design or choose a suitable topic on the CMS platform. The first option will provide more flexibility, while the second will simplify the process and reduce development time.

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7. Create content for the homepage A small business website typically has five pages: homepage, product and company information, reviews, and contact. On a landing page, the task of this page is performed by blocks in which the same information is presented, but shorter. If you are considering starting a blog, you will also need one or more ready-made posts.

Carry out professional development of intranet sites. If you have any questions, contact us for a free consultation. Eliminate duplication and increase efficiency by creating a central contact center. The constant distraction of information-seeking employees can disrupt your schedule. Here is an overview of the most popular Intranet tools to make information accessible and move your company towards systematisation.

Entrepreneurs wear many hats to run their businesses, and you’ve probably worn one at some point in your travels. Taxes, marketing, bookkeeping, and more are important functions in your company, and if you’re the only employee, you’ll likely handle all of these tasks. But what happens when you hire a team? Employees need access to all kinds of information to do their jobs. Without a central hub, you would have to be overwhelmed with constant requests for this information. Since the purpose of hiring is to free up your time, setting up a password-protected Intranet will better equip your staff and dramatically increase productivity.

Your intranet works best if it is organized and understandable to its users. Here are some important and recommended pages to use in your designs.

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Homepage – This is the page you want your team to check daily for important announcements and updates. By posting on the homepage, it eliminates endless note-type emails. Have your team members set the corporate browser homepage to this page for quick and easy access. You can create a Home page so that each user can edit and update, but administrators can undo updates and recover deleted files.

Contact List – These pages can be categorized in several different ways. You can add sections for Employees, Vendors, and other key company contacts. Or you can add a link to the information if it’s stored elsewhere on your company’s servers. Also employees, vendors etc. You can also add separate Contact List pages for Use a style that suits you, but keep it simple.

Procedure Guide – Having company procedures available in one place is a HUGE time saver. This allows both existing and new employees to find the instructions they need without bothering you. This is an excellent tool if you also employ temporary workers. With a simple and clear stored procedure,

Creating An Intranet For A Small Business

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