Creative Ways To Get Real Estate Listings – Real estate listings that include video see a whopping 403 percent increase in listing searches, according to Inman . And real estate video marketing isn’t just good for getting more inquiries. It’s also a great tool to build trust, showcase your expertise, and get your name out there to convert more clients.
If you want to promote your real estate business with video, we are here to help. We’ve put together 12 real estate video ideas, along with examples for inspiration, and templates to make it easy to get started.
Creative Ways To Get Real Estate Listings
We’ve divided the ideas into a few different sections so you can easily find the right video for your goal, whether it’s to promote your listings, get new business, or make a name for yourself in the community. you have Ready to make a real estate video?
Real Estate Video Maker
When potential buyers or renters are looking for a new home, video is a way to make your listings stand out from the crowd. So let’s start with some ideas for incorporating video into your listings.
First things first: real estate listing videos are needed. Listing video gives you the opportunity to combine photos with video clips and text to tell a building’s story more fully than you can with photos alone. These videos can be shared in your own listing, as well as on your website, your social media accounts, or anywhere you promote your listing.
This example, along with many of the others in this article, is a custom template. In , you can drag and drop your own images to replace the photos and video clips, update the text, brand it with your own colors, and add your logo.
In addition to the properties of the property itself, the neighborhood in which a property is located is often a big selling point. You can also enhance your listings by including a video, or a link to a video, showcasing the neighborhood.
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What resources does the community offer? Is it in the right place? Are there community events? What are the schools like? This and all information can be included in your neighborhood video. For more inspiration, check out our community building ideas later in this list.
As you know, schools are often the make or break when it comes to a buyer’s decision of whether to make an offer on a new home. For family-friendly properties, sharing a video review of the school district can make it easier for potential buyers to decide if the property is right for them. Our School Promotion video template can make it easy for you to get started with this type of video.
If you want to use video to drive more business, this section is for you. These videos are designed to help you improve your knowledge, build trust, and provide added value to new customers.
This video is similar to the recorded video shared above, but with a different purpose. In this context, it is a property listing video, or a collection of listing videos, that acts as a sales tool. Inman reports that 73 percent of homeowners say they would be more likely to list with a real estate agent who offered to create a video for them. This is your chance to present this offer.
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A video about yourself is one of the best ways to give potential clients an idea of who you are and whether they would like to work with you. Use this video to help clients put a face and personality to your name. Include a photo, any honors or awards you’ve received, testimonials from previous clients, and, most importantly, your contact information.
While the “About Me” video gives you a chance to show off that you’re awesome, a testimonial video gives your clients a chance to tell the world that you’re great to work with. A testimonial video is a great way to show potential clients that you have a great track record.
If you don’t have actual video footage of clients talking about you, you can create a video that includes some of your glowing written reviews, like in this example.
Showcase your gains with videos showcasing the properties you’ve sold. Homeowners wondering if they should list their home with you can watch these videos to get an idea of the properties you’ve sold recently. It shows that you can successfully sell a home, and it also shows what types of properties you usually represent.
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And they are easy to make! You can reuse your original listing video and add new text and “Sold” sign images once a property is off the market.
Showcase your expertise with a real estate explainer video. Explain real estate concepts that potential clients are looking for. Not only does it allow you to be found by new prospective clients, but it also shows that you know your stuff when home sellers ‘ decide whether they would like to do business with you.
A tip video is similar to an explainer video. But instead of explaining the concept of real estate, you give people advice in the form of suggestions. Some examples include tips for setting up your home for an open house, tips for finding the home that’s right for you, or tips for choosing the right real estate agent (spoiler alert : you it!).
Video is also a great way to make a name for yourself in the community you serve. That way, when people in the neighborhood are looking to buy or sell, they’ll think of you right away.
Bulletproof Real Estate Marketing Ideas
Featuring local businesses is a great way to show your potential clients that you know the community. But more than that, it gives you the opportunity to get to know people in businesses throughout the community who may recommend you to their customers and friends. Share these videos on social media and select the businesses you feature.
Like highlighting local businesses, highlighting community events in video form is a great way to get involved and get your name out there. Create summaries of events and share them on social media, tagging businesses and other organizations that participated.
Last but not least, tell a story about your community to encourage shares and engagement on social media. Brothers Commercial Brokerage in Red Band, New Jersey shared a video to Facebook that locals would love. They inspired nostalgia by looking back at the city’s historic realtors.
And there you have it: 12 real estate video ideas to get you started. For more inspiration, feedback, tips and ideas, join the Social Video Marketing Community on Facebook. Make happy videos! Lack of marketing skills is one of the reasons most agents struggle so much in the real estate industry. To be successful, you must make it your mission to learn as much as you can about real estate marketing. Getting real estate listings can be difficult if you don’t have the right formula to follow.
How To Effectively Use Social Media For Real Estate
Handing out a few business cards here and there won’t do. If you want to live full time in this and have the opportunity to make millions in this business, then you are striking a gold mine for real estate agents.
I have seen hundreds of agents take second jobs to make ends meet due to lack of commission checks coming in. Some even quit after a few months because they were taught how to close those deals, but not how to get those leads and listings.
The content below will be everything you need to start earning leads and listings today without breaking the bank. Heck, most of the below will cost you nothing but your time to implement it – I don’t need to go on.
All real estate agents have to start from scratch unless they have the help or support of former agents. It can be a scary world entering the real estate industry without a hot lead. You look around to see everyone’s phone ringing around you, and meetings are being held in your gift.
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You start to wonder how in the world I can compete and grow my listing just like Greg in the other office, who seem to have more leads than properties to sell.
What you need to do from day one is decide who do I target? What types of real estate marketing ideas can I offer that allow me to go after all types of markets? Here are some recording categories you might want to check out…
Now it’s about going after one of those markets and dominating it by becoming an agent who needs to contact them.
Newbie agents or experienced agents can benefit from referral leads. Tons of agents come across points that don’t match their profile. For example…if an agent in your office only deals with FSBO, then when someone comes to them for a foreclosure lead, this will be a problem they cannot solve.
Creative Ways To Turn Your Real Estate Listing Photos Into Awesome Marketing Content
The angle you need to take is to be a reference to a guy or a girl. You see, I remember talking about you becoming an expert in a certain department. Once you are
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