Social Media Management Tools For Small Business – Social media marketing is an effective way for businesses of all sizes to reach potential customers and prospects. People discover, learn about, follow and buy brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Good social media marketing can bring your business remarkable success, create loyal brand advocates, and even increase leads and sales.
Social media marketing is a form of digital marketing that uses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating trading accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising where you can pay to get your business in front of a large number of highly targeted users.
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With such widespread use and versatility, social media is one of the most effective free channels for promoting your business today. Here are some of the specific benefits of social media marketing:
The larger and more engaged your social media audience is, the easier it is to achieve your marketing goals.
Don’t just take our word for it when it comes to the above benefits. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are the things they will all have in common:
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Now that you know the basics of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the blueprint for executing your strategy. It creates a structure around your efforts so you can measure your success and make sure you’re using your resources wisely. How to create a social media marketing plan:
Are you ready to get started with social media marketing? Here are some social media marketing tips to help you launch your social media campaigns.
In line with other areas of online marketing, content is outstanding in social media marketing. Make sure you post regularly and offer really valuable information that your ideal customers will find useful and interesting. This includes:
It also means taking advantage of the different formats social media has to offer, including images, videos, stories, live streams, online stores and more.
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By using social media for marketing, your business can project your brand image on various social media platforms. While each platform has its own unique environment and voice, the core identity of your business, whether friendly, fun or trustworthy, should remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to who is interested in your content and engage – reply to comments, like, share and comment on their posts, run live streams, post polls and questions in real time to spark discussions and repost content from others.
Don’t let anyone tell you that Instagram is the most visual social media platform. Everybody is! If you want to stand out in a person’s feed, you need to complement your posts with attractive images – photos, illustrations, text turned into art. Content creation tools like Canva have templates and features that allow you to quickly create visuals that look professional, have your logo on them, and are consistent with your brand.
Social media is a crowded place, so if you want to engage your audience, you need to post great content regularly. The secret to doing so? The three Rs:
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We’re always looking for ways to show up in other people’s feeds, but we forget that there’s value to be gained from our own. Track your competitors to track them, get ideas you can adapt to your own strategy and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have great content strategies for inspiration and ideas.
Without tracking data, you cannot determine the success of your social media marketing strategies. Google Analytics can be used as a great social media marketing tool to help you measure your most successful social media marketing techniques and also determine which strategies are better to abandon. Attach tracking tags to your social media marketing campaigns to properly monitor them. And don’t forget to use analytics within each social platform to gain even more insight into which of your social content performs best with your audience.
Among the many reasons to advertise on social media is that it is a very cost-effective way to expand your reach. If you play it right, you can get your content and offers in front of a large audience at a very low cost. Most social media platforms offer incredibly granular targeting options, so you can focus your budget on exactly the types of people most likely to be interested in your business. Below are some tips and resources to get started with paid social media marketing:
Speaking of Facebook ads, how does your account actually work? Find out with our free Facebook Ad Performance Benchmark.
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The best social media marketing platforms for businesses include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each—its user base, top vibes, pros, cons, and content types.
You can get a comprehensive look at each platform here: The Biggest, Baddest, Most Popular Social Media Platforms and How to Harness Their Power.
Facebook is the largest social media platform in the world and one of the largest local business directories. People of all ages use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform to:
Organic reach on Facebook is limited, so if you want to generate leads or find a new audience, Facebook advertising is the best option.
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You might not think of YouTube as a social media marketing channel, but it is: you can post videos to your channel; share, comment and like more videos and follow other accounts you like. In addition, you have a custom feed of featured videos on your home page. The key to social media marketing on YouTube is not to try to “go viral” but to add value. It is best for:
Although Instagram arrived on the scene years after LinkedIn and Twitter, it quickly surpassed those platforms, reaching one billion monthly active users in 2018. It is popular for its various content formats including channel posts, stories, lives, reels and IGTV. People use Instagram to follow influencers and brands they buy from and that support their personal values. Create your Instagram bio, then use it to:
Instagram ads generally cost more than Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. So, in addition to being used for networking, prospecting and sharing industry knowledge, it’s also a great place to express your company culture and build your personal brand alongside your corporate brand. There are many features of the LinkedIn company page that you can take advantage of, so be careful when creating your page. LinkedIn is a great platform to:
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Twitter is a beautifully intertwined web of quick thoughts, useful tidbits and energizing discussions. You should be regularly active on all social media platforms, but this is especially important here. Many people use Twitter for news, brand following and customer service. Don’t forget to retweet when a customer has something nice to say about you, and if possible, don’t forget to answer people’s questions. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) ranges from 13 to 34, and thanks to Snap Maps, geofilters and a partnership with Gannett, it’s more local than you think. Even if you can’t build relationships on the platform, you can build an audience through fun photos and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking just five years to reach one billion monthly active users. Although it is known for dance, there are countless popular categories on the platform that are constantly growing. Companies are looking for ways to use it as a marketing channel, but remember that the main reason people use TikTok is for fun, so make sure your videos are in line with that. Use TikTok to:
You can find our roundup of the best social media marketing courses here, but of course these are our favorites. Use them to grow your social media presence through organic and paid methods.
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LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas to suit any business, whether small or large, local or national, starting from scratch or looking to improve. Free
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