What Is The Most Popular App Right Now

What Is The Most Popular App Right Now – Home — Blog — The 6 Biggest, Baddest, and Most Popular Social Media Platforms (+How to Harness Their Power)

But can you guess which platform is best for emotional content? Or do you know that the premium version is doing very well on Instagram?

What Is The Most Popular App Right Now

No, this isn’t your average breakdown of demographics and stats for each platform (don’t worry, you’ll get the fix again).

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If we look at Statista’s data as of January 2022, the most popular social media platforms worldwide are:

The five most popular social media platforms in the world are Facebook, YouTube, WhatsApp, Instagram and Facebook Messenger. TikTok comes right behind, but Snapchat is number 11, Twitter is number 15, and LinkedIn isn’t even there.

This may seem surprising, but even though 80% of customers interact with brands on social media, not all social media platforms are designed for this use case. Some are exclusively for instant messaging, and some platforms are extremely popular in other parts of the world, such as China.

Interestingly, the most recent data I could find for monthly active users for each platform in the US alone is from Statista 2019 – and three years is an eternity for social media. So I went with this chart from Pew Research:

Most Popular Social Media In The Us [updated Jun 2022]

This data is less than ideal, as it is based on the percentage of adults who said they have ever used the platforms, and Facebook Messenger does not appear to be included. However, the list is starting to look more familiar, isn’t it?

In the rest of this post, we’ll explore what’s popular on each of these platforms and how to incorporate them into your social media marketing strategy.

Note: I didn’t include YouTube here because my brain still doesn’t see it as a social media platform. I know I need to change my rank. While I’m at it, you can get tons of YouTube tips here.

All… just kidding (sort of). It is the largest social media platform in the world and its versatility makes it suitable for almost everyone. But in particular, Facebook is best for:

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Did you know that Facebook is right up there and Google My Business is one of the best local business directories? When you think about what goes into a Facebook business page, this should come as no surprise. This includes:

60% of Facebook users visit a local business page at least once a week, so promote your page and use it to build relationships, update customers and connect with your local community.

🎬 Action Time: Learn how to promote your business page on Facebook for free or try these 22 affordable Facebook marketing tips.

Although your business page is a popular hub for those who know about your business, Facebook is not the best platform to organically reach new audiences. In fact, its organic reach is 2.2% (compared to Instagram’s 9.4%).

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On the other hand, thanks to its size and targeting capabilities, Facebook is tied with Google as the leading digital advertising platform. Facebook ads can reach 36.7% of the adult population, the highest percentage of any social media platform (Twitter is the lowest at 6.5%).

The average Facebook user clicks on 12 ads per month, and the volume of impressions can increase brand awareness and improve your ad’s performance elsewhere. In terms of cost, the average conversion rate and cost per conversion on Facebook is 9.21% and $18.68, compared to 4.40% and $56.11 for Google Search.

Compared to Instagram, Facebook’s CPC and click-through rate is $0.49 and 3.06%, compared to $1.09 and 0.68 for Instagram.

Influencer Marketing Hub also tells us that the 65+ age group is the fastest growing for Facebook ad reach. In 2021, this group grew by 25%. Now, of course, this doesn’t mean that this is the most popular age group on Facebook. It’s still 25-34, but for the 65+ age group, it’s the platform of choice.

Most Popular Social Media Platforms 2022

Here is an interesting finding. According to Statista, photos and links are the top types of branded posts on Facebook (videos and status updates pale in comparison). BUT that’s just post volume – not post engagement. So on one hand, links and photos are a good bet because they’re what users expect, but they’re the most common because they’re the easiest to create. Which means posting videos can give you an edge over your competition.

🎬 Time to take action: Check out these 62 engaging Facebook post ideas and check out these 9 ways to improve your Facebook video marketing – which include finding your “aha” moment, formatting correctly, using captions and more.

Don’t let Facebook’s poor organic reach stop you from using it to engage with your audience. Many people often use a business’s Facebook page to check for announcements, store closings, sales, and other recent information. By using your site this way, your customers and close followers will know that they check your site often, and you won’t have to worry as much about showing up in their feeds.

You can then supplement your posts with the quality traffic you drive to your site – driving discussions and meetings with individuals, sending direct messages, and more.

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Facebook can work for any industry or business, but from the data we can see that it is the industries that have the highest conversion rates for advertising.

🎬 Action Time: Learn how to beat Facebook’s organic algorithm with these 6 ways to get featured in Facebook’s News Feed.

Don’t worry, I won’t say visual marketing! Visual marketing should not be an isolated strategy. It should be a core element of all your strategies, not just social media. Here’s where Instagram stands above the rest:

Instagram advertising costs may be higher than Facebook, but that doesn’t mean it’s not a good channel for paid social advertising. First of all, purchase intent is higher on Instagram, with 36% of users using it to follow brands (compared to just 19% for Facebook).

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Instagram also has the highest organic engagement rate among users and brands – 10x higher than Facebook, 54x higher than Pinterest and 84x higher than Twitter. And with shopping ads, Instagram has turned planned shopping on its head and incorporated product discovery and impulse buying into our organic behavior, making it the most influential social media platform in our shopping habits.

🎬 Time to Take Action: If you haven’t yet jumped on Instagram for your eCommerce business, check out our Instagram Ecommerce Guide or our Instagram Story Ads Crash Course.

…but it also has the highest organic engagement rate, at 1.16% compared to 0.27% on Facebook and 0.07% on Twitter.

🎬 Timing: To improve your organic engagement on Instagram, check out these 9 ways to show up on your Instagram Feed and find the right time to post on Instagram.

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This should come as no surprise, as many social media influencers use Instagram as their headquarters. Marketers spend about 69% of their influencer budget on Instagram, which is more than any other network (the second network on that list is YouTube at 11%).

🎬 Time to Take Action: To get started with influencer marketing, learn how to find social media influencers in your industry to help you promote your content.

According to Influencer Marketing Hub, screenshots of tweets started growing in popularity on Instagram a year ago. That doesn’t mean you can take screenshots of your tweets and expect them to perform well on Instagram. The trend is towards humorous tweets, so if your tweets don’t fit the bill, I suggest other content repurposing strategies.

It’s also no surprise that the industries that tend to thrive on Instagram are: Travel, Beauty, Fashion, Health & Fitness, Lifestyle, Parenting, Business, Music, Photography, Food, Animals.

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But here are some surprising findings from other studies. First, the industries with the highest reach rates on Instagram were electronics, technology and software, and food and beverage.

The same study found that the industries with the highest engagement rates on Instagram were technology, consumer goods, office supplies and automotive.

RivalIQ, on the other hand, found that the three most popular industries for engagement are higher education, sports teams, and nonprofits (I’ve excluded influencers here because, well, influencers).

The data is everywhere, so I think we can say that Instagram is good for a wide range of industries. I mean, if writing can do it, anyone can.

Chart Of The Day: The Most Popular Apps Right Now

Psst…Have you been to the Social Media Marketing Lab? It features tons of insider tips, best practices, and creative ideas for social media marketing.

Much more than just expressing your brand 360 characters or less at a time. But this is, by far, its biggest distinguishing factor.

Twitter’s fast-paced and direct nature has made it a channel through which customers can reach brands. In a recent survey, two out of three people chose Twitter as their preferred social media channel for customer care. And as a public-facing platform, brands using it for customer support can build their reputation at the same time.

According to Quicksprout, videos can be liked 49% more than images, but images get 128% more retweets than videos. So if you want to expand your reach on Twitter, I say go with images.

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While Twitter’s global user base

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