What Is The Most Popular Luxury Car – The online popularity of the world’s top luxury car brands is a reliable indicator of future sales and trends shaping the global automotive industry. Each luxury car brand on our list attracts huge interest from customers and drives meaningful conversation on social media. They are at the forefront of what matters to the affluent consumer.
There is a newer version of our ratings. Check out our list of the year’s top luxury car brands for the latest rankings.
What Is The Most Popular Luxury Car
Supported by consumer demand for a sustainable driving experience and stricter emissions regulations, electric vehicles are the most important trend affecting the global auto industry this year. Luxury electric vehicles (EVs) just got more interesting to drive with the introduction of the Porsche Taycan and Tesla Model S Plaid this year. Electric vehicles also have a more distant and growing network of charging stations around the world.
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Digitization is the second most important trend reshaping the automotive industry in 2021. Connected cars, self-driving vehicles, and the ever-growing size of digital displays in cars represent three important areas of investment for manufacturers. Luxury brands are at the forefront of the digital transformation of our driving experience. The Mercedes-Benz EQS is a prime example of digital innovation placed front and center in the cockpit to enhance the driver experience.
By tracking trends and online search patterns, this list shows what users are asking for. It is filled with the best luxury car brands committed to pushing forward with ambitious goals and willing to let outdated features remain in the past. This leading luxury car brand embraces electrified technology and futuristic design while maintaining the elegant drive and exceptional performance that consumers desire.
You’d expect a newcomer like Tesla to rise to the challenge, but what might surprise you is an automaker with a rich history that’s willing to shake things up. Not only have large-scale brands such as BMW and Mercedes-Benz made a huge step forward, but the roaring Lamborghini engines and even the luxury car icon Bugatti have followed suit.
This is the first year that we have applied rigorous online popularity ratings to the automotive market, but the methodology is proven by our list of the best luxury brands online.
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BMW (Bayerische Motoren Werke) is the most popular luxury car brand on the internet, with a 22.8% share of search interest in 2021 with many news moves keeping it constantly in the conversation. The brand’s shift to luxury electric vehicles has certainly helped draw attention, especially with the announcement of BMW’s electrified New Class platform, which arrives in 2025. M
The German luxury car brand is also keeping its name at the forefront of the industry with the highly anticipated arrival of the BMW M3 and M4, as well as the upcoming all-electric iX model.
The brand’s electric motor is rumored to compete with Tesla. And as always, the brand’s ever-evolving technology contributes to consistent market share. By 2023, BMW expects to double the number of all-electric and plug-in hybrid models to 25.
The luxury car division of the Daimler Group, Mercedes-Benz ranks second in our list of the most popular luxury car brands online and is the most valuable luxury car brand in 2021.
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Redefining new-age luxury with its range of battery-powered supercars, Mercedes-Benz has kept its place near the top thanks to relentless attention to detail and unwavering technological speed.
The EQ range of Mercedes-Benz’s battery electric cars has been receiving a lot of interest over the past three years, with a particular focus over the past 12 months thanks to the line’s imminent release. It’s set to be the first model to build on the German automaker’s electric vehicle architecture, combining style and materials in a way only Mercedes-Benz knows. The brand’s push to add more EV production facilities across the US has us expecting big things to come.
All eyes are on Audi’s innovative technology, from the new Tesla electric combat sports car to the paparazzi snapping shots of the much-anticipated Audi Q9. Breaking into the electric vehicle market has been a priority for the German luxury automaker in recent years, and along with the rumors surrounding the Q9, Audi is nearing the top with its push to the e-car frontrunner. industry. The brand also announced a partnership with Amazon to allow its customers to purchase high-powered electric charging stations at home from the e-commerce giant.
Recently, Audi has also benefited from sales of the e-tron SUV and e-tron Sportbacks. The recent lack of competition from neighboring Tesla (while the brand relaunched its models) has given room in the industry for Audi to rush forward. The brand hopes to introduce the Audi e-tron GT this summer, rivaling the luxury automaker with its 15.5% share of the search interest.
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Tesla’s cult-like followers keep it in the conversation year after year, and in 2021 it ranks first in online popularity in the US market. Founded in July 2003, Tesla remains the most valuable automaker in the world and its share price is on the rise. Thanks to the brand’s “home run” sales in the first quarter of 2021, which promise an overall positive outlook. Tesla produced 180,338 vehicles in the first quarter of 2021 alone by expanding its global production through China and Europe.
And CEO Elon Musk is doing everything he can, as usual, to ensure that Tesla is popular not only with industry experts but also with the public, thanks to some viral social media posts. Recently, he gained attention for announcing 10,000 new jobs in Texas, without the need for a college degree or high school education.
Things are looking up for all Porsche, with sales up 44% compared to the first quarter of 2020. The brand attributes much of this to its ever-expanding model range, with the focus primarily on the first all-electric Porsche. The Taycan, 4S, Turbo, and Turbo S entered the market in the first quarter of 2020 with the Taycan Cross Turismo joining the force in the subsequent months.
Even better, Porsche recently announced the addition of the Taycan to its subscription service. Unlike other manufacturers that have opted to discontinue their subscription services — BMW, Mercedes-Benz and Cadillac — Porsche plans to continue its expansion in the US through this year and into 2022.
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“Tech Loaded” is the best way to sum up Lexus’ year in the auto industry. While the brand hasn’t reached the top in market share and attention, that’s something that needs to change before 2025. The launch of the LF-Z Electrified indicates that big things are to come, along with plans for Lexus to introduce 20 new or redesigned vehicles. across the world in the next four years.
Toyota’s luxury division also hopes to win the market with a new set of supercar features, such as striking character lines, slim LED headlights and performance-appropriate. Lexus has had a strong start to 2021, with growing market share in the UAE region and global interest in the match.
From adding five more models to the IIHS Top Safety Pick Plus list, to increased paid parental leave and strong sales growth in the first quarter of the year, it’s safe to say Volvo ticks all the boxes when it comes to starting conversations online. The latter two points are somewhat related: As Volvo aims to increase market share in the electric vehicle industry, it also hopes to increase talent retention and acquisition rates through a set of encouraging new policies.
Together, the goal is to become an all-electric car manufacturer by 2030, according to the Volvo CEO. The brand’s shift towards the luxury car market, which combines Scandinavian simplicity with electric power, is encouraging a broader conversation about making vehicles environmentally friendly and safe.
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Lamborghini posted record profits in 2020, producing 7,430 cars worldwide with profits of $1.9 billion. Despite a mandatory two-month pandemic lockdown, the luxury supercar brand reported nine months of bookings for 2021 and a growing market share in China. The midpoint of Lamborghini’s slide into the online world can be attributed to its lack of electric cars — something that CEO Stephan Winkelmann is hinting could change in the coming months.
However, a heavy technological focus has kept the Lamborghini name active on social media, with a particular focus on the integration of Amazon’s Alexa into Lamborghini’s Huracán EVO. The partnership, which was initially announced in January 2020, has sparked a lot of conversation about the auto industry’s shift from physical controls to solutions based on voice and touch screens.
2022 will see the arrival of the Ferrari Purosangue – the brand’s first luxury SUV, in an unexpected move. For now, intense media attention in 2021 has focused on eager auto enthusiasts anticipating the car’s debut. Created with the goal of rivaling the Lamborghini Urus and Aston Martin DBX, the Ferrari Purosangue arrived at the same time that many other supercar brands were releasing family-friendly car types.
While other brands
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