Which Is The Most Popular Social Networking Site – As we move into the digital age, social media continues to gain importance in our daily lives. But in 2022 it took on a whole new meaning. The coronavirus pandemic has made it harder than ever to connect. Social media has helped in this fight and alleviated some of the pressure and feelings of isolation during these difficult times.
However, the role of social media in our lives is constantly changing, and it is not always positive. We have seen the use of social media as a tool to spread misinformation, divide people and sow negativity.
Which Is The Most Popular Social Networking Site
It is important to constantly evaluate how social media affects us, and one way to do this is to look at the most popular sites. Doing so suggests that what people want most from these platforms is to share and connect much of their lives. Below we have compiled all the relevant facts you need to know about the most popular social media sites in 2022.
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According to the World Wide Web, about 5.25 billion people are connected to the Internet worldwide, which is more than 66 percent of the total global population. This is 4.5 billion and 59 percent in 2020.
These numbers may sound impressive, but consider how much more internet-dependent we have become in the past few years. That 34 percent of the world’s population is still not connected speaks to some of the stark inequalities that still exist around the internet and all it has to offer.
There are 3.96 billion social media users in 2021. Interestingly, about 20 percent of all Internet users do not use social media.
As long as this group exists, there will be room for social media growth, but if we look at what has happened over the years, we can see that things are going well. There will always be a percentage of people who don’t use social media, but as we move into 2022 and beyond, it will be interesting to see if this number goes up or down.
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Now that we understand that social media is a big part of people’s lives, let’s go to the most popular places.
Only time will tell if this growth will continue into 2022 and if TikTok will take it all the way to the top. Once upon a time, this was not the case.
Sites like Snapchat grew rapidly to the point that their popularity eventually faded. Some say this trend will continue to repeat itself because Facebook has so much power in the market, which was a significant issue in 2021. However, Snapchat and other apps are building strong schools.
On average, people spend 142 hours a day, or 2 hours and 22 minutes, using social media. But this is a global average, and some people use it more than others. Here’s a daily breakdown of social media users around the world;
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As you can see, Latin America and Africa are above average, while Europe, North America and Asia are below. This is possible because Internet use is increasing in Latin America and Africa, and social media and Internet use are restricted for most people in China.
Another way to measure the most popular social media sites is by how often they use them. The Pew Research Center collected some of this data, which you can see below:
According to what we measure, these are the most popular social media sites. Facebook clearly stands out, especially when you consider that Instagram and WhatsApp are also part of Facebook.
Looking at the list of the most popular social media sites, we can see many that we are most familiar with.
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Tik Tok was not unknown until 2019, but it became a sensation, at least among US youth. It was one of the most popular apps in the United States not too long ago.
However, there are many of us who have probably never heard of it. For example, what is QZone?
1. There are strict restrictions on internet access in China. Sites like Facebook and Twitter are not allowed to work there.
2. China has the largest population in the world. This population is becoming more mobile by the minute, meaning they have more time and money to spend on the internet and social media.
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It’s hard to say whether these sites will overtake Facebook and YouTube as the world’s most popular sites, but as long as China maintains its strict regulations, these platforms probably aren’t going anywhere.
Here is a little more information about this hugely popular social media that is relatively unknown in other parts of the world.
WeChat is similar to other messaging apps like WhatsApp or LINE. It is used almost exclusively in China, where Facebook and its family of apps are not allowed to run.
However, because China’s population is so large and so many people use WeChat, it has made the top list of the most popular local social media.
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QZone, which is also owned by Tencent, the same company that owns WeChat, is considered by some to be China’s most popular social media platform.
Mainly because QZone works more like Facebook. It allows you to write blogs, keep a blog, send photos, listen to music and more. This is different from WeChat and QQ, which are almost exclusively messaging services.
Currently, QZone has over 548 million monthly active users, of which 542 million are mobile users.
But another Chinese social media site, QQ, is WeChat’s biggest competitor. Current Message is a service that also allows people to pay for goods at participating stores and restaurants.
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To give you an idea, think about the 574 million users on QQ. However, in 2014, there were 200 million users.
Often referred to as the “Chinese Twitter”, the social media site Sina Weibo, commonly referred to as Weibo, is quickly becoming one of the most widely used social media platforms globally.
Formerly known as Vkontakte, VK is the most popular social media site in Russia, the only unknown social media site that is not exclusive to China.
Due to Russia’s small population and VK’s borders reaching beyond Russia, it is not a significant player in the world. It has only about 80 million active users. This number is not small, but it pales in comparison to many other social media sites used around the world.
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Social media use remains extremely popular, and these statistics show that most people spend most of their social media time on certain sites.
However, if the last 20 years have taught us anything, it’s that people will definitely use new spaces. It will be very interesting to see if any of these innovations lead to the great popularity of the sites we now use and love. Having a digital marketing plan in 2023 is more important than ever. Book a free consultation to start building your CLASS strategy today
You’ll notice that Facebook isn’t having the best press at the moment with the recent revelations about the lack of privacy information… These latest figures show that Facebook usage among younger audiences is declining according to eMarketer. This raises the question for marketers that if Facebook is popular among younger age groups, aren’t there other social networks that attract more attention?
The comScore panel’s latest insights in its 2018 Global Digital Future in Focus, comparing the overall popularity of social networks by time share (as of December 2017), suggest alternatives.
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You can see that Facebook is a blue ocean, which means that despite a lot of negative media hype about Facebook, it will remain a major audience channel for some time.
In the UK you can see that around 10% of social media have an Instagram account for the minute, so if you’re not already taking advantage of the latest Instagram technology, it’s worth checking out our digital media cheat sheet to find out more. You may know that since Facebook bought Instagram, the offer is now tightly integrated meaning you can easily reach managers and get clicks using relatively new features like ads running on Instagram Stories. You can also use the same custom targeting, retargeting and advertising techniques to increase your reach on Facebook.
Taking Facebook’s pullback and even smaller audience into account, our company’s time-sharing charts show that perhaps, surprisingly, Snapchat has more moments than Instagram. This might not come as a surprise if you know what tweens and how much time they spend on Snapchat. eMarketer reports that with 21.1% of the population or 14 million people logging into Snapchat at least once a month in 2017, Snapchat isn’t far behind. Like Instagram, Snapchat has enjoyed strong growth – almost doubling its user base. 2015 and 2016, and 2017 saw further growth of 20.2%.
Digital strategist Dr Dave Chaffee is the co-founder and content director of Smart Insights, an online marketing training platform and publisher. Dave is the editor of 100+ templates;
More Than Half Of The People On Earth Now Use Social Media
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